Lebanon resiliently showcases its enduring appeal with the launching of new initiatives, as well as capitalizing on opportunities and catering to the diaspora’s patronage, occasional visits and seasonal support. The nation, known for its optimism, navigates the tourism landscape adeptly. Every tourism association seizes opportunities, exploring initiatives and capitalizing on destinations to attract tourists in every season. This reflects the faith of the Lebanese diaspora in their homeland. They continue to invest and show their solidarity to Lebanon
Hospitality projects in Lebanon signal significant investments, further reinforced by the resurgence of restaurants, bars and food and beverage outlets. The tourism industry plays a crucial role in the country’s GDP, continuously contributing to the national economy’s growth. Despite challenges, tourism thrives, providing a sense of peace and safety for travelers, resiliently standing against adversities.
To secure the future, it’s essential to examine upcoming trends in leisure, business, medical, local tourism and MICE tourism. A critical aspect is the strategic leveraging of Lebanon’s popularity in aesthetic tourism.
To draw the main feeder market from neighboring countries, including Gulf states and the Arab world, strategic considerations are essential. Lebanon’s appeal vis-à-vis leisure, medical tourism and events is firmly established, with recent patronage from Syria, Egypt, Iraq, Jordan and some European markets. Rural hotels have successfully tapped into a new niche.
However, the absence of visitors from GCC countries due to safety measures necessitates a new policy to reestablish diplomatic ties. The Lebanese, particularly in the restaurant industry, contribute significantly. The Syndicate RCNP’s role in the country and the promotion of such franchises, particularly to Arab countries, are crucial aspects to emphasize.
The domestic tourism potential in Lebanon is thriving due to the country’s versatility—four seasons and scenic beauty. Moreover, the country attracts millennials and the Lebanese diaspora, who are known for higher spending. Tailored packages cater to domestic travelers, offering options from romantic escapes to family gatherings. Additionally, the penchant of the Lebanese for grand celebrations, especially weddings, boosts various trades. Furthermore, the summer season, spanning June to September, sees a surge in large-scale events and corporate activities. Positive reviews on platforms like TripAdvisor contribute to tourism growth. Notably, trade shows like HORECA play a crucial role in supporting this growth. Expanding such events throughout the country, including Beirut and Tripoli, is essential for sustained growth.