The main target audience for this campaign is a traveller, adventure enthusiast, or youth who are interested in national and international tourism. Another target audience would be local travel agents, as joining ATTAL boosts their credibility, reliability, and overall business.

The main objective of this campaign is to raise awareness about the association’s services to both tourist agencies and travellers alike. This is done through this captivating video of a trip gone wrong.

The campaign positions ATTAL as a solution to the important issues of safety and reliability, in which travellers can deal with registered travel agencies to guarantee peace of mind when travelling to and from Lebanon.